General · General
Our Team
The people behind Ignite AI — builders, operators, and growth thinkers dedicated to the NZ startup ecosystem.
Jordan Morris
A cornerstone of the New Zealand AI community, with over 15 years of experience building and scaling intelligent systems. From his early days at Trade Me and Xero to leading AI platform services at Fuel50, WayBeyond and BEDC, Jordan specializes in AI Research and the operationalization of production-grade AI. At Ignite AI, he bridges the gap between complex machine learning research and practical, growth-driven applications, helping founders build the robust technical foundations required for global scale.
https://www.linkedin.com/in/jordanmorris/
Li Huang
An operations and communication specialist with a career spanning over a decade in business analysis, project management, and high-level executive support. Currently the Office Manager at Onit AI, Li previously founded and led her own successful translation and interpretation firm for over seven years. Her background across the corporate, education, and international sectors makes her an expert at navigating complex organizational challenges and driving operational excellence.
https://www.linkedin.com/in/li-huang-657103129/
Nickle Lyu
A seasoned product leader and entrepreneur with a track record of scaling platforms for global giants like Alibaba, Tencent, and Sina, as well as New Zealand's own Trade Me. With deep expertise in machine learning, high-scale systems, and membership products, Nickle bridges the gap between global tech innovation and the NZ startup ecosystem. At Ignite AI, he focuses on helping founders implement the "Koru Growth Formula" to achieve relentless weekly growth through AI-driven strategies.
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